Privacy Policy

Last updated: 27 September 2026

This Privacy Policy explains how SHXTBYJ ("I", "me", or "my") collects, uses, and protects your personal information when you visit this website (shxtbyj.com) or contact me regarding creative and videography services.

1. Who I Am

This website is operated by SHXTBYJ, a UK-based creative and videography portfolio. If you have any questions about how your data is handled, you can contact me directly at:

2. Information I Collect

When you interact with this website, I may collect two types of information:

  • Information You Provide Directly: When you fill out a contact form, email me, or reach out via social links, you might provide your name, email address, phone number, project details, and the contents of your message.

  • Information Collected Automatically: When you browse the site, technical data may be collected automatically, including your IP address, browser type, device information, and basic usage data through website hosting and analytics tools (e.g., Google Analytics).

3. Lawful Bases for Processing (UK GDPR)

Under UK data protection laws, I must have a legal basis to process your personal data. I rely on the following bases:

  • Legitimate Interests: Processing your enquiry data, managing communications, and reviewing website performance to run and grow my creative business.

  • Consent: Where you have explicitly opted in (such as accepting non-essential cookies or signing up for updates).

  • Legal Obligation: Where data retention is necessary to comply with UK tax, legal, or accounting requirements.

4. How I Use Your Information

Your information is used strictly for legitimate business and operational purposes, including:

  • Responding to your enquiries and messages.

  • Discussing potential creative projects, collaborations, and bookings.

  • Delivering agreed-upon videography and creative services.

  • Improving website functionality and user experience.

  • Maintaining accurate business and financial records.

5. Sharing and Third-Party Processors

SHXTBYJ does not sell, rent, or trade your personal data.

To run this website and communicate with clients, I use trusted third-party service providers. Depending on how the site is configured, these may include:

  • Website Hosting Providers: (e.g., Netlify, Vercel, or Squarespace) to host and secure the portfolio.

  • Email & Communication Tools: (e.g., Google Workspace / Gmail) to manage correspondence.

  • Analytics Providers: (e.g., Google Analytics) to track anonymous traffic data.

These third-party platforms process data under their own respective privacy policies and security frameworks.

6. Cookies and Tracking Technologies

This website uses cookies and similar tracking tools to ensure the site runs securely and smoothly.

  • Essential Cookies: Required for basic website functionality.

  • Non-Essential/Analytics Cookies: Used to understand how visitors interact with the site.

Where non-essential cookies require consent under UK law, a banner will prompt you to manage your preferences when you first visit the site.

7. Data Retention

Personal data is only kept for as long as necessary for the purpose it was collected:

  • Enquiry & Project Data: Kept for an appropriate period to manage client relationships, completed work, and future business communications (typically up to 6 years for standard UK business and tax record-keeping requirements).

  • Analytics Data: Retained according to the standard retention schedules set by analytics providers.

8. Your Data Protection Rights

Under UK data protection law, you have several rights regarding your personal information:

  • The right to access: Request copies of your personal data.

  • The right to rectification: Ask to correct inaccurate or incomplete data.

  • The right to erasure: Request the deletion of your data in certain circumstances.

  • The right to restrict processing: Limit how your data is used.

  • The right to object: Object to processing based on legitimate interests.

  • The right to data portability: Request the transfer of your data to another service.

  • The right to withdraw consent: Withdraw consent at any time where processing relies on it.

To exercise any of these rights, please email info@shxtbyj.com

9. Data Security

I take reasonable administrative, technical, and physical precautions to safeguard your personal information against unauthorized access, loss, or misuse. However, no internet transmission or digital storage method is 100% secure.

10. External Links

This website may feature links to external websites, client work, or social media platforms (such as Instagram or YouTube). SHXTBYJ is not responsible for the privacy practices or content of third-party sites. Please review their individual policies.

11. Changes to This Policy

This Privacy Policy may be updated periodically to reflect changes in legal requirements, tools, or website structure. The latest version will always be posted directly on this page with an updated revision date.

12. Contact and Complaints

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact:

If you feel your data has not been handled correctly, I kindly ask that you contact me first so I can resolve the issue. Alternatively, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection authority (ico.org.uk).